Are You Ready for Drive-Thru Botox?
There’s nothing secretive about getting Botox and fillers at Ject in the West Village.
The 3-month-old injectable beauty bar has a glass front with its name hand-painted in 23-karat gold. Treatment spaces are separated only by curtains. There’s a photo booth, with a swirly gold, black and green mural that incorporates the company name, for customers who want to show off their freshly filled faces on social media. As the company recently Instagrammed: “Adieu, Taboo.”
In 2018, injections of Botox — the No. 1 aesthetic procedure since 1999, according to according to the American Society of Aesthetic Plastic Surgery — were up 16.3% from the year before. Fillers were up 12% in the same time frame. Both procedures require regular top-ups.
With that popularity comes, almost inevitably, a wave of places that specialize in these injections, aiming to make them as accessible (walk-ins welcome!), acceptable and fun (in name, if not in needle) as a Drybar blow-dry.
“Injectables don’t need to be scary, and they don’t need to be done in a secret garage,” said Gabrielle Garritano, a physician assistant and a founder of Ject. The curtains, she said, were a choice, to make the place feel more salon, less medical office — and so clients may see others getting injected.
“You see people getting their hair blown out,” she said, as if the two are equivalent.
Ject — the short name was chosen, in part, so it would look better on the forthcoming booking app — has plenty of competition. At Plump, in Chelsea, which is designed to look like a bistro, with dark wood floors, bar stools and a tea bar (serving anti-inflammatory elixirs), patrons can choose the $1,099 “Instaready Cheeks” or $240 “Goodbye Gummy Smile.”
Alchemy 43, which has four cucumber-and-lime-scented locations in Los Angeles, opened in the Flatiron neighborhood on April 24. The company, which says it has raised more than $5 million in funding, including from the Drybar founders, provides clients with fruit-garnished sparkling water in Champagne flutes (preprocedure alcohol is not recommended), and has a granite tabletop co-working space in the lounge. (À la Drybar, Alchemy also offers memberships.)
And BotoxLabb (the double Bs stand for “beauty bar”), a sea-foam-green-bathed chain based in Miami from the founders of the 1990s makeup brand Joey New York, is eyeing New York after introducing sea foam green outposts in Scottsdale, Arizona, and Los Angeles.
The company says that most of its clients are younger than 35, and many say they like the atmosphere of these places, and the focus on injectables.
文／Courtney Rubin 譯／李京倫