"How can I help?"回想一下，上次聽到這句話是什麼時候、你自己多常這麼問人？面對機會，我們心裡更常想的可能是：談得到想要的條件嗎？拿得下這筆單嗎？對方肯聽我說嗎？我的英文說服得了人嗎？其實為關係加溫、建立信譽，真的就從這麼簡單的一句話開始。
(A) 栽培 (B) 推薦介紹（人）(C) 物競天擇的
"How can I help?" This is probably one of the most common questions asked by extremely successful people. In an Inc. article, the author tells how (1) time and time again, he hears the four-word phrase from CEOs, investors, at Google, at conferences…He then realizes how it builds good karma in business and everyday life.
"By offering to help, you (A) cultivate instant rapport and establish an immediate sense of trust. Rather than waiting for people to prove themselves to you, you take the bull by the horns and prove yourself to them. A foundation is built - with striking speed and efficiency - for future interactions."
Successful people might have started offering help way before they were successful. Their willingness to help built connections and opened doors for them, and thus led in good measure to their success. To consolidate relationships, you can't just offer help, of course. You have to follow through and actually provide it - advice, (B) referrals, expertise, anything.
Business-wise, the author explains that offering help is like an investment. "You may have to stick around (2) for the long haul, or it might be a bust altogether." But he has found that more often than not, we see a healthy return from the help we extend, usually in ways that are more complex and powerful than we might imagine.
"We tend to think of business as calculating and sometimes ruthlessly (C) Darwinian. But the truth is that self-interest and a (3) cold shoulder will only take you so far. Regardless of how busy things are or how cut-throat the competition is, I've found that real success often starts with four simple words: 'How can I help?'"
「我們容易把商場想得充滿算計，有時是殘忍的物競天擇。事實上，只圖利自己，怠慢他人，是沒辦法走長遠的。不論多忙，競爭多激烈，我發現真正的成功常從這四個英文字開始：How can I help?」
1. Time and time again 屢次；經常
I've told you time and time again to lock both doors before you leave.
2. For the long haul 長遠地
I want to invest my money for the long haul, not just to get rich quickly.
3. Cold shoulder 故意冷落人；有意怠慢
The new manager gave him the cold shoulder.
She was cold-shouldered by coworkers.
本文收錄於英語島English Island 2017年8月號