The first issue of the United Daily News rolled off the press on September 16,1951. Today, the United Daily News enjoy a prestigious position Operating on a broad-base, the daily is known to the pubic for its comprehensive news coverage,Objective news judgment, unbiased commentary and responsive service.

　The United Daily News is the first one in Taiwan to computerize its news rooms and press rooms. High-speed, high-capacity printing presses were installed one after another. In order to better serve our readers in the southern and central parts of Taiwan, new printing facilities were installed in Kaohsiung, Taichung and Linkou.There are now 14 presses in operation, giving the United Daily News a printing capability of 1.1 million copies per hour-all capable of back-to-back color printing.

　Our relentless pursuit of the latest technologies plays a major role in the growth of the company.

　The United Daily News has long been a newspaper with the largest readership in Taiwan area. Over the past 50 years, the United Daily News has persistently adhered to the spirit of objectiveness and independence, supplying readers with the first-hand news information. This has enabled the United Daily News to remain the premier choice of Taiwan's reader. In order to provide advertisers and advertising agents with accurate and practical information on the mass media, the United Daily News has worked out theses information on the most credible and authoritative survey of Taiwan's media conducted by AC Nielsen, hoping to aid you in selecting the advertising media most suitable to your purpose and help you seize the critical opportunities for successful marketing.

1. Readership rate by region:
   Of all the United Daily News readers, 54% are from metropolitan and almost 46% from rural.
2. Readership rate by sex:
   Readers of the United Daily News are divided about equally between male and female.
3. Readership rate by age:
   Readership size:
   12-19 12%
   20-29 25%
   30-39 28%
   40-49 25%
   50-59 10%
4. Readership rate by family income:
   Either the low income or the high income ones can enjoy a comprehensive coverage of information of the United Daily News.
   
   Readership Size:
   under 20000 2%
   20000-39999 13%
   40000-59999 29%
   60000-79999 30%
   80000-99999 9%
   100000-119999 13%
   120000-139999 3%
   140000-159999 3%