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With
a firm grasp of the pulse of time, the Min Sheng Daily
offers professional and fast reports. Each fold contains
16 pages and is focused on different subjects.
The Min Sheng Daily has clearly defined topics for
each section, including today's issue, entertainment,
sports, outdoor life, home and consumer news, and
special subjects. Advertisers are able to choose specific
section that is best suited to the characteristic
of their products.
- Areas
of Circulation island wide:
Taiwan Northern (Taipei City and county, Keelung,
Taoyuan, Hsinchu) : 51.8%
Taiwan Central (Miaoli, Taichung, Changhua, Nantou,
Yunlin) : 16.4%
Taiwan Southern (Chiayi, Tainan, Kaohsiung, Pingtung)
: 28.8%
Taiwan Eastern (Taitung, Hualien, Yilan) : 3.0%
- Ratio
of Urban Readership:
Of all the Min Sheng Daily's readers, 38.3% are
from the Greater Taipei area and almost 80% live
in high-income urban aras.
- Gender
of Readers:
Readers of the Min Sheng Daily are divided about
equally between male and female.
- Readers'
Level of Education:
Readers of the Min Sheng Daily in general have a
high level of education, making the newspaper the
focus of attention among the social elite.
-
Age of Readers:
Those under the age of 29, who make up half of the
total readership; those in the 20-39 age bracket,
who make up more than 60% of the readership. Those
above the age of 40 , who make up a full 19.4% of
the readership.
- Professional
Status of Readers:
Female workers and housewives making up a full 39.3%
of total readership. Other White-collar workers
making up a full 20.5% of total readership. The
student group also makes up a high percentage of
Min Sheng Daily readers.
-
Family Income:
Readers of the Min Sheng Daily tend to be in the
higher income brackets, making it the ideal advertising
medium for high-class consumer products.
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